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	Herbalife Launches into Energy Drink Market with LIFTOFF LOS ANGELES, April 27, 2005 - Herbalife Ltd. (NYSE: HLF) announced today its entrance into the $1.7 billion U.S. energy drink market with the launch of LIFTOFF effervescent energy drink dietary supplement, a first-to-market, sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet form. LIFTOFF is designed to give both body and mind a lift.* With two patents pending, each tablet contains a proprietary blend of natural herbs, plus taurine, guarana, and caffeine for energy.* "At Herbalife, we are focused on product innovation based on science. The distinctive LIFTOFF formula offers everyone from entrepreneurial 20- and 30-year olds to on-the-go moms a refreshing energy drink," said Herbalife Chief Executive Officer Michael O. Johnson. "There is nothing like this on store shelves in the United States." Estimated year-over-year growth for this segment of the beverage market is approximately 35 percent, which is expected to lead to overall category sales of over $3 billion in 2009, according to Euromonitor estimates. LIFTOFF brand is the official energy drink sponsor of the AVP Pro Beach Volleyball Tour and can be sampled at all AVP tournaments around the country. A tournament schedule can be found at www.avp.com. LIFTOFF is conveniently packaged in individual foil packets that can be taken anywhere and easily dissolved in an 8 oz. glass of water. Each tablet contains 100 percent of the Daily Recommended Value (DRV) of Vitamin C, and over 100 percent of vitamins B6 and B12, all essential nutrients for enhanced energy production. Two energizing, natural flavors are available - Ignite-Me Orange and Lemon-Lime Blast. Each carton contains ten individually-wrapped effervescent tablets. All Herbalife products are available through your Herbalife Independent Distributor.

Herbalife Launches into Energy Drink Market with LIFTOFF

LIFTOFF is designed to give both body and mind a lift.* With two patents pending, each tablet contains a proprietary blend of natural herbs, plus taurine, guarana, and caffeine for energy.* Get a LiftOff now

"At Herbalife, we are focused on product innovation based on science. The distinctive LIFTOFF formula offers everyone from entrepreneurial 20- and 30-year olds to on-the-go moms a refreshing energy drink," said Herbalife Chief Executive Officer Michael O. Johnson. "There is nothing like this on store shelves in the United States."

Estimated year-over-year growth for this segment of the beverage market is approximately 35 percent, which is expected to lead to overall category sales of over $3 billion in 2009, according to Euromonitor estimates.

LIFTOFF brand is the official energy drink sponsor of the AVP Pro Beach Volleyball Tour and can be sampled at all AVP tournaments around the country. A tournament schedule can be found at www.avp.com.

LIFTOFF is conveniently packaged in individual foil packets that can be taken anywhere and easily dissolved in an 8 oz. glass of water. Each tablet contains 100 percent of the Daily Recommended Value (DRV) of Vitamin C, and over 100 percent of vitamins B6 and B12, all essential nutrients for enhanced energy production.

Two energizing, natural flavors are available - Ignite-Me Orange and Lemon-Lime Blast. Each carton contains ten individually-wrapped effervescent tablets. All Herbalife products are available through your Herbalife Independent Distributor.